Master
Marketing Management
Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!
Enrol for an accredited online study programme by 3rd of November and save up to 50 % on your tuition fees. With our fully online study campus and digital learning tools, we offer top quality education that's affordable to everyone.
Coupon code: CAREER21
*You can start any time in 2021.
*An address in the EU is required in order to receive the iPad
*This discount is only available for the online studies model. For information about myStudies discounts, please get in touch with our Study Advisory Team.
Enrol for an accredited online study programme by 3rd of November and save up to 50 % on your tuition fees. With our fully online study campus and digital learning tools, we offer top quality education that's affordable to everyone.
Coupon code: CAREER21
*You can start any time in 2021.
*An address in the EU is required in order to receive the iPad
*This discount is only available for the online studies model. For information about myStudies discounts, please get in touch with our Study Advisory Team.
Start your Master in Marketing Management online
Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?
Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees.
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100% flexibleYou decide where and when you want to study
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Versatile & Innovative
Study with innovative digital learning materials
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Top-level educationFirst-class study programmes with a recommendation rate of 97%
All the facts and figures about your study programme at a glance
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Study modelMaster of Arts (MA)
60 or 120 ECTS
Language: English -
Duration of studyRegular study period 12 or 24 months
Different time models
Start your studies at anytime -
Tuition feesStarting from 158 euro per month
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Accreditation60 ECTS - English
Accredited in line with German and European standards, ZFU 161116
120 ECTS - English
Accredited in line with German and European standards, ZFU 161116 -
AdmissionGeneral Admission Requirements
Work experience
English language skills
Find detailed information in admission part -
Reduce your study feesReduce fees by getting your previous achievements recognised
The costs of your studies are usually tax-deductible
start your free 1-month trial
Study programme overview
The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.
Specialisation Overview
All of our study programmes offer a wide selection of industry-focused specialisation courses for you to choose from. Below you'll find more details on a select number of these courses - for the full list of specialisations available in this programme, please check the Course Schedule.
The specialisation courses that are a part of this study programme, are a cluster of courses dedicated to diving deep into a specific topic related to the programme. When choosing a specialisation, you get to explore a potential future career path, or just develop a strong knowledge base about a topic that particularly interests you.
Students in the 60 ECTS programme - in semester 2 of this programme, you’ll choose one specialisation, equal to 10 ECTS.
Students in the 120 ECTS programme – in semester 3 of this programme, you’ll choose two specialisations, amounting to 20 ECTS.
You have a wide range of options to choose from, according to your interests and ambitions. Some of the specialisations offered are:
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Career outlook
Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.
Digital Communications Manager
As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.
Brand Manager
As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.
Marketing/Sales Manager
As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.
Study models and fees available for your master's in Marketing Management
Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.
Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.
Full-Time
Duration 12 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
- Online Studies
Part-Time I
Duration 18 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
- Online Studies
Part-Time II
Duration 24 Months
Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.
- Online Studies
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Teaching and study material
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Marking of your end-of-module exams
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Free 4-week trial
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Online tutorials and guidance from tutors
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Use of the online campus
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Individual study coaching
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Online exams
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No charge for extension of course duration
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Career coaching
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point.
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Entry requirements
Once you've enrolled and started on your studies, you'll have access to 50% of your courses. You will be registered as a student only after they've been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.
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Your studies are flexible and 100% online
Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you.
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Accredited & Globally recognised
IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
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You gain full support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and in the myStudies model, the chance to study with other students in small groups. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.
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The ideal mix of theory & practice
Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.
start your free 1-month trial
You’ll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
„I was won over primarily by the flexibility of the degree and the numerous specialisation opportunities at IU.“
