Master
Marketing Management

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

Online Studies
Save €3,333 on your tuition fees!

Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *
Coupon code: CHANCE21
*You can start your studies at a later date.

Apply now

MA in Marketing Management online with IU

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

100% flexible
You decide where and when you want to study
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 97%
Overview Your degree summed up

All the facts and figures about your study programme at a glance

  • Study model
    Master of Arts (MA)
    60 or 120 ECTS
    Language: English
  • Duration of study
    Regular study period 12 or 24 months
    Different time models
    Start your studies at anytime
  • Tuition fees
    Starting from 246 euro per month
  • Accreditation
    60 ECTS - English
    AR-Siegel, ZFU 161116

    120 ECTS - English
    AR-Siegel, ZFU 161116
  • Admission
    General admission requirements
  • Reduce your study fees
    Reduce fees by getting your previous achievements recognised
    The costs of your studies are usually tax-deductible
Sounds good?
start your free 1-month trial
Apply now
Content

Study programme overview

The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

1. Semester
2. Semester

Specialisations

As part of this study programme, you may choose electives in order to specialise in one of your fields of interest. For the 60 ECTS programme, one elective will account for 10 ECTS credits of your overall degree. For the 120 ECTS programme, you’ll choose two electives, equalling 20 ECTS credits of your overall degree. Below you will find a brief introduction to a selection of the different specialisations.

E-Commerce
Communication and Public Relations
Product Development and Design Thinking
Sales Management
Strategic Marketing and Branding
Show more specialisations
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Careers

Career outlook

Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.

Digital Communications Manager

As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager

As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Marketing/Sales Manager

As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.

Tuition fees

Study models and fees available for your master's in Marketing Management

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen programme.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

Only until 20.04.2021

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

518€ /mtl 729€ Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *Coupon code: CHANCE21 *You can start your studies at a later date. Apply now
Only until 20.04.2021

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

408€ /mtl 549€ Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *Coupon code: CHANCE21 *You can start your studies at a later date. Apply now
Only until 20.04.2021

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.

343€ /mtl 449€ Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *Coupon code: CHANCE21 *You can start your studies at a later date. Apply now
Additional charges
All our study programmes include the following benefits
  • Teaching and study material

  • Marking of your end-of-module exams

  • Free 4-week trial

  • Online tutorials and guidance from tutors

  • Use of the online campus

  • Individual study coaching

  • Online exams

  • No charge for extension of course duration

  • Career coaching

Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point.

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.

Send an email to study@iu.org to find out which previous achievements you can get recognised.Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a call-back appointment to discuss recognition
Admission

Entry requirements

We make it possible: You can start your desired study programme with IU if you meet the following requirements.
General admission requirements
English language skills
Optional aptitude test
Why IU is the best choice
  • Your studies are flexible and 100% online

    Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

  • Accredited & Globally recognised

    IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.

  • You gain full support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.

  • The ideal mix of theory & practice

    Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.

Sounds good?
start your free 1-month trial
Apply now
Find out more in your free information material

You’ll find all of the important information about your study programme and IU in your personal brochure.

Infomaterial zum Fernstudium
For free

Information material

  • Information on study content and specialisations
  • Career opportunities
  • Information on financing options

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What our students say

„Who wouldn't prefer to study at the beach?“

Eike Lehnen
Online student
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