Master
Marketing Management
Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!


Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *
Coupon code: CHANCE21
*You can start your studies at a later date.
Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *
Coupon code: CHANCE21
*You can start your studies at a later date.
MA in Marketing Management online with IU
Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?
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100% flexibleYou decide where and when you want to study
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Versatile & InnovativeYour digital learning journey with personal support!
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Top-level educationFirst-class study programmes with a recommendation rate of 97%
All the facts and figures about your study programme at a glance
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Study modelMaster of Arts (MA)60 or 120 ECTSLanguage: English
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Duration of studyRegular study period 12 or 24 monthsDifferent time modelsStart your studies at anytime
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Tuition feesStarting from 246 euro per month
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Accreditation60 ECTS - EnglishAR-Siegel, ZFU 161116120 ECTS - EnglishAR-Siegel, ZFU 161116
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AdmissionGeneral admission requirements
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Reduce your study feesReduce fees by getting your previous achievements recognisedThe costs of your studies are usually tax-deductible
start your free 1-month trial
Study programme overview
The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

Specialisations
As part of this study programme, you may choose electives in order to specialise in one of your fields of interest. For the 60 ECTS programme, one elective will account for 10 ECTS credits of your overall degree. For the 120 ECTS programme, you’ll choose two electives, equalling 20 ECTS credits of your overall degree. Below you will find a brief introduction to a selection of the different specialisations.
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Career outlook
Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.

Digital Communications Manager
As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

Brand Manager
As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

Marketing/Sales Manager
As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.
Study models and fees available for your master's in Marketing Management
Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen programme.
Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.
Full-Time
Duration 12 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
Part-Time I
Duration 18 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
Part-Time II
Duration 24 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
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Teaching and study material
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Marking of your end-of-module exams
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Free 4-week trial
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Online tutorials and guidance from tutors
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Use of the online campus
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Individual study coaching
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Online exams
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No charge for extension of course duration
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Career coaching
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.
- Shortening your period of study: Skip individual modules or whole semesters!
- Save on tuition fees: You’ll save €30 for every recognised ECTS point.
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to study@iu.org to find out which previous achievements you can get recognised.Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Entry requirements
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Your studies are flexible and 100% online
Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you.
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Accredited & Globally recognised
IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
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You gain full support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.
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The ideal mix of theory & practice
Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.
start your free 1-month trial
You’ll find all of the important information about your study programme and IU in your personal brochure.
„Who wouldn't prefer to study at the beach?“