MBA – International Marketing

Is marketing your thing? Expand your know-how with the perfect mix of general and specific management skills in an international context. Apply for our online or on-campus MBA with a specialisation in International Marketing.

International Studies

SAVE UP TO 50% – BECAUSE YOU DESERVE YOUR DREAM CAREER!

Enrol for an accredited online study programme by the 26th of January and save up to 50% on your tuition fees. 
Apply now and start your year the right way.  
 
Coupon code: CAREER22  

*You can start any time. 
*This discount is only available for the online studies model. 

Apply now
Overview

Start your MBA – International Marketing

Do you have a passion for good marketing and effective communication, aspire to a management position, and want to bring your management skills up to the top international level?

With a Master of Business Administration (MBA) degree, you will have achieved the highest academic management qualification in the global education market. Our specialised online or on-campus MBA – International Marketing study programme will comprehensively prepare you to advance your career in marketing, sales, or brand building with the perfect mix of general management knowledge and specific marketing skills.

Our online or on-campus International Marketing MBA complies with the internationally recognised EQUAL MBA Guidelines.

Your degree summed up

All the facts and figures about your study programme at a glance
Study model
Master of Business Administration (MBA)
90 ECTS
Language: English
Online studies and myStudies
Dual degree: Available
Study Duration & Extension
18 - 36 months (depending on time model)
Free of charge extension period
Start your studies at anytime
Tuition fees
Starting from 221 euro per month
Accreditation
90 ECTS - English
Accredited in line with German and European standards, ZFU 153413c
Admission
General Admission requirements
Work experience
English language skills

Find detailed information in admission part
Reduce your study fees
Reduce fees by getting your previous achievements recognised
The costs of your studies are usually tax-deductible

This study programme is available in 2 different study models – Choose the right one for you:

Online Studies

  • Study whenever you want, 100% online
  • Choose your own pace and take as long as you need
  • Start at anytime from anywhere

myStudies

  • Study in small learning groups and in close contact with your lecturers
  • Start 4x per year from anywhere or at one of our locations in Germany
  • Combine the full student experience with freedom and flexibility
100 % FLEXIBLE

You decide where and when you want to study

Versatile & Innovative

Your digital learning journey with personal support!

Top-Level Education

First-class study programmes with a recommendation rate of 96 %

STUDY ANYWHERE, ANYTIME – WITH YOUR FREE IPAD

To make sure you have everything you need in order to excel in your studies, we’re offering all students with an EU address a free iPad for the entire duration of your studies. For more details, contact our Study Advisory Team.

Study contents

Course overview

Our online or on-campus MBA – International Marketing study programme is highly practice-oriented, and it will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing.

Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies.

In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge of strategic and operational thinking in a management role in a global company.

Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.

Admission

Entry Requirements

How To Start Your Degree with the Online Degree Saver Programme:

Once you've enrolled and started on your studies, you'll have access to 50% of your courses. You will be registered as a student only after they've been successfully completed. Then you will gain access to the rest of your courses, and will be able to finish your degree.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.

STUDY ANYWHERE, ANYTIME – WITH YOUR FREE IPAD

To make sure you have everything you need in order to excel in your studies, we’re offering all students with an EU address a free iPad for the entire duration of your studies. For more details, contact our Study Advisory Team.

Careers

Your MBA - International Marketing career outlook

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities.

Once you’ve completed your online or on-campus MBA – International Marketing degree, you could work as...

Marketing Manager

As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.

Student reviews

This is what our students say

  • Eike Lehnen

    Online student

    “My online studies allowed me to follow all my wishes and dreams so far: Even a break from studies and job when our son was born in June.„

  • Nienke Baas

    Graduate

    “Parallel to studying for my master’s degree at IU, I worked part-time as a student-worker in the marketing department of Foodora. I also worked as a brand manager and consultant for the Broderick's Brothers, a family-run cookie brand based in Dublin. I completed my master's degree summa cum laude and won the Best Academic Performance Award. What helped me to do all this? Firstly, I believe that you can achieve whatever you want if you make a firm commitment and are willing to dedicate yourself to it. Secondly, I have a true passion for marketing and brands. In general, my tip for career planning is this: try to find out what your true passion is and try to integrate it into your studies and career. Simply love what you do, so you can do what you love!„

  • Mei Chi Lo

    Graduate

    “IU equipped me with all the essentials for formulating strategies and visions in marketing.„

Personal counselling

Do you have any questions?

Do you need help with picking the right study programme or model for you?

Tuition fees

Study models & fees for your MBA degree in MBA – International Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen time model.

Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

No registration or administration fees are charged when you apply for studying – you'll only be charged once your studies have started. If you won't be admitted to a programme because you do not meet the admission requirements, no fees will be charged.

Full-Time

Duration 18 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

  • Online Studies
  • myStudies
392€ /mth 739€ Invest in your future now – and pay up to 50% less by 26th of January! * Apply now

Part-Time I

Duration 24 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

  • Online Studies
306€ /mth 579€ Invest in your future now – and pay up to 50% less by 26th of January! Apply now

Part-Time II

Duration 36 Months

Ideal for students who would like to take their time completing their courses on top of their job and everyday life and keep down the monthly costs of their studies.

  • Online Studies
221€ /mth 419€ Invest in your future now – and pay up to 50% less by 26th of January! Apply now
* This discount is only available for the Online Studies model. For information about myStudies discounts, please get in touch with our Study Advisory Team.
ADDITIONAL CHARGES

Boost your Career.

Earn a Dual Degree.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – you can choose if you want to graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Free 4-week trial
  • Online tutorials and guidance from tutors
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • No charge for extension of course duration
  • Career coaching
Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point.

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.

Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a personal video consultation appointment to discuss recognition

SOUNDS GOOD? START YOUR FREE 1-MONTH TRIAL

Sign your contract, start your studies – and if you want to stop, cancel in the first month without being charged at all.

Apply now

Why IU International University of Applied Sciences is the best choice

Your studies are flexible and 100% online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.

You gain full support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and in the myStudies model, the chance to study with other students in small groups. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time. 

The ideal mix of theory & practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives you can specialise in the specific areas that match your personal goals.

Find out more in your free information material

You’ll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

For free

Information material

  • Information on study content and electives
  • Career opportunities
  • Information on financing options

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