Master
Management - International Marketing

The IU Master’s in Management specialising in International Marketing prepares you for an exciting career. Win over customers and build great teams with the skills you acquire in this study programme.

Online Studies
Save €3,333 on your tuition fees!

Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *
Coupon code: CHANCE21
*You can start your studies at a later date.

Apply now

Start your MA in International Marketing Management

Marketing is a diverse field and a great career path. With creative, analytical and strategic roles on offer, marketing graduates can easily find a fulfilling position that matches their interests. Moreover, those with an MA in Management specialising in International Marketing will be able to step into leading positions right away and lead projects, campaigns and brands to success. Overall, an Master’s in International Marketing will provide you with a well-rounded knowledge of business and marketing, turning you into a valuable asset to any company.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

100% flexible
You decide where and when you want to study
Versatile & Innovative
Your digital learning journey with personal support!
Top-level education
First-class study programmes with a recommendation rate of 97%
Overview Your degree summed up

All the facts and figures about your study programme at a glance

  • Study model
    Master of Arts (MA)
    60 ECTS
    Language: English
  • Duration of study
    Regular study period 12 months
    Different time models
    Start your studies at anytime
  • Tuition fees
    Starting from 343 euro per month
  • Accreditation
    60 ECTS - English
    AR-Siegel, ZFU 1114020
  • Admission
    Completed undergraduate degree
  • Reduce your study fees
    Reduce fees by getting your previous achievements recognised
    The costs of your studies are usually tax-deductible
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Content

Study programme overview

In the IUBH Management Master’s in International Marketing, you’ll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You’ll gain an in-depth understanding of consumer behaviour, enabling confident decision-making in the fields of acquisition, consumption and products and services. In addition, you’ll master management skills to maintain excellent employee motivation, client relationships and customer satisfaction.  

1. Semester
2. Semester
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Careers

Career outlook

A Master’s in International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.

Brand Manager

As a brand manager, your main task is to strategically develop, position and coordinate a company’s brand or image to ensure that it is highly recognisable and stands out from other companies. With this goal in mind, your responsibilities will include ensuring effective external communication for cross-product strategic planning. As a brand manager, you are also responsible for designing innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and on a global scale.

Communications Manager

As the communications manager for a corporation, you are responsible for smooth internal and external communication and for increasing brand presence. Your responsibilities include designing and implementing PR strategies, management consulting, coaching and executing communication campaigns. You will be confident in dealing with crisis management and extreme situations as well as change management.

Marketing Manager

As a marketing manager, you are responsible for the development, planning and implementation of a company’s marketing strategies. You will therefore have budget responsibilities. You will need to constantly monitor and manage marketing activities and ensure that defined marketing targets are met. In addition, you will be responsible for optimising marketing campaigns. Overall, you will have many opportunities to enhance the company through your strategic activities and expertise.

Tuition fees

Study models and fees for IU Master's in International Marketing

Depending on your personal or professional circumstances, you may wish to complete your studies as quickly as possible, or you may prefer a more flexible study programme that is less time-consuming. That’s why we offer part-time options for all our study programmes. This allows you to study alongside professional or personal commitments. We adjust your study fees based on your chosen programme. Are you unable to finish your programme within the given time? No problem! If you realise that you need more time, you can simply switch to another time model with one months’ notice before the end of the month.

Only until 20.04.2021

Full-Time

Duration 12 Months

Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.

518€ /mtl 729€ Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *Coupon code: CHANCE21 *You can start your studies at a later date. Apply now
Only until 20.04.2021

Part-Time I

Duration 18 Months

Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.

408€ /mtl 549€ Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *Coupon code: CHANCE21 *You can start your studies at a later date. Apply now
Only until 20.04.2021

Part-Time II

Duration 24 Months

Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.

343€ /mtl 449€ Enrol for your online study programme by 20th of April and save €3,333 on your tuition fees. *Coupon code: CHANCE21 *You can start your studies at a later date. Apply now
Additional charges

Boost your Career.
Earn a Dual Degree.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.

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All our study programmes include the following benefits
  • Teaching and study material

  • Marking of your end-of-module exams

  • Free 4-week trial

  • Online tutorials and guidance from tutors

  • Use of the online campus

  • Individual study coaching

  • Online exams

  • No charge for extension of course duration

  • Career coaching

Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Then you have the opportunity to get your previous achievements recognised. By doing so, you save time and tuition fees – namely €30 per recognised ECTS point.

  • Shortening your period of study: Skip individual modules or whole semesters!
  • Save on tuition fees: You’ll save €30 for every recognised ECTS point.

Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.

Send an email to study@iu.org to find out which previous achievements you can get recognised.Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.

Do you need help with your application for recognition? Our student advisors will be happy to help. Simply arrange a personal call-back appointment. Arrange a call-back appointment to discuss recognition
Admission

Entry requirements

We make it possible: You can start your desired study programme with IU if you meet the following requirements.
General Admission requirements
Work experience
English language skills
Optional aptitude test
Why IU is the best choice
  • Your studies are flexible and 100% online

    Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

  • Accredited & Globally recognised

    IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.

  • You gain full support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.

  • The ideal mix of theory & practice

    Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.

Sounds good?
start your free 1-month trial
Apply now
Find out more in your free information material

You’ll find all of the important information about your study programme and IU in your personal brochure.

Infomaterial zum Fernstudium
For free

Information material

  • Information on study content and specialisations
  • Career opportunities
  • Information on financing options

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What our students say

„With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.“

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